Fifteen teams including the company's handpicked experienced floorcovering installation training specialists will travel around the United States and Canada to conduct more than 100 seminars. These seminars are designed to educate retail owners, retail sales people and installers on the features of DuraCeramic, as well as related installation techniques.

Offered in an upscale 15 5/8-inch-square tile size with an eased-edge, DuraCeramic is designed to complement any living environment, and meets the demand for larger scale flooring designs. It features an extra-thick, .160-inch overall construction for outstanding wear, and contains a limestone composite construction for stability and impact resistance.