Carpet One launches customizable national television campaign

Carpet One's newest integrated advertising and promotional campaign debuted in November with ads that not only establish Carpet One as a floor covering retailer that offers 1,000-plus (U.S. and Canada) Carpet One members a national television campaign that is customized with a local store member's information.

The first ads were launched in 159 markets with 650 customized versions that played on over 1400 local cable systems and network television stations across the country.