Carpet One launches customizable national television campaign
The first ads were launched in 159 markets with 650 customized versions that played on over 1400 local cable systems and network television stations across the country.
The television portion of Carpet One's new "Choices" campaign features six 30-second spots entitled: "Ice Cream," "Toupee," "Guitar," "Fish," "Cars," and "Shoes." Each spot features an exaggerated, humorous demonstration of the importance of choice to consumers. Included in each spot is a offer that provides immediacy to drive store traffic.
The campaign's tagline is "More Floors. More Choices. Carpet One." The campaign will run throughout 2004 and will be integrated into all customer communication channels, including print, broadcast, in-store, online and direct marketing. National promotions and product placement will extend the impact of broadcast media directly into retail stores.