Mohawk’s Jeffery Lorberbaum and Congoleum’s Roger Marcus ruminate on their new alliance
Mohawk, Lorberbaum said, intends to generate strong firepower for its hard surface division, which is separate from its carpet division and made up of vinyl, wood, ceramics and laminate floor products. Heading up the hard surface business is David Polley, president of Mohawk residential sales and marketing. Reporting to him is Bob Weseman, vice president of Hard Surfaces. Also being distributed are the required sundries for these products.
In 1999, LDBrinkman accounted for 21% of Congoleum’s sales. Marcus and Lorberbaum waxed confident in predicting that Mohawk will surpass that figure. Mohawk has a network of more than 50 distribution points and a large base of retailers already in place for its existing carpet, hardwood, ceramic, and laminate floor products. As an aside, Mohawk is said to be the nation’s largest distributor of carpet cushion.
“I feel this move is very positive for both companies,” Marcus said. “It adds to existing opportunities in the marketplace for both. It’s an excellent fit for two good strategists.”
Marcus is particularly bullish about new Congoleum products coming on stream. “They will strengthen the position of Congoleum and our distribution network,” he explained.
Early on, Lorberbaum noted, Mohawk focused on enhancing its carpet business through the distribution of padding, ceramics, laminate floors, and now hardwood and vinyl. The company recognized, as did leading retailers and contractors, that consumers and end users buy a wide variety of floor coverings.
“We have long co-existed with others in carpet distribution,” said Lorberbaum, “and we can do the same with existing hard-surface distributors so that we can all grow.”