Wood floor distributors and dealers/contractors quickly began using these precisely written warranties as selling tools. Speaking as a dealer/contractor myself, I admit that warranties can be very helpful in closing the sale. But on the other hand, they can also create doubts in the minds of the customer as to the quality of our products.
Far too often, written warranties are explained to customers as part of a verbal exchange. Unfortunately, their provisions are frequently glossed over during the conversation. Today’s salespeople must understand the warranties that accompany the wood floors they sell as thoroughly as they know the products’ features and attributes.