There’s a list of things that our industry would be better off without. High on that list is playing loose with the facts/truth. We recently ran into just such an example on the Internet, in the form of a publicity release from a hardwood retailer/contractor.
The headline reads, “Eliminate Allergies With Beautiful Hardwood Flooring.” The opening sentence proclaims that the store owner knows the many benefits of hardwood flooring versus carpet, followed by, “His expertise was reinforced by a recent phone call from a customer suffering from allergies. The customer indicated he wanted to remove the carpet, hoping that would help.”