Still shot from Couristan's 'Living the Way You Choose' TV ad

In celebration of its upcoming 75th anniversary, Couristan will launch a new television ad campaign featuring an assortment of the company's power-loomed and handmade area rugs in various family-oriented lifestyle settings.

The 30-second "Living the Way You Choose To" commercial -- featuring rugs from Khorasan and the Couristan, Gem, Mirage, Illusions and Ottoman collections -- is scheduled to debut on broadcast and cable networks on Sept. 5, 2001, and continue throughout the remainder of the year. The spots were created to depict Couristan's durability, adaptability and fashion. For details, circle 139 on the Free Information card.