The simple tagline "Be Creative" will be the centerpiece of a new advertising campaign being launched in support of the Tile of Spain brand. The campaign from the 220-member Ceramic Tile Manufacturer's Association of Spain (ASCER) is aimed at design professionals, architects and contractors.

According to the association, the tagline is intended to reflecting the points of view of both the makers of the product and the designers who will use it. The text in the ad goes on to convey the qualities of the products via four words: "Innovation. Design. Technology. Diversity."

For more information, contact the Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL, 33134, phone (305) 446-4387 or visit