Shaw is gearing up for its Spring is Green promotion, set for March 1 through June 7. Designed to center on budget-friendly and eco-friendly flooring, the event will include national television, print and online advertising, a $200 off all Shaw Flooring coupon for consumers that can be downloaded from the shawfloors.com website, as well as retailer incentives and a range of in-store support materials.
“During the challenging business climate, offering our retailers relevant tools to better their business is invaluable,” said Reggie Newton, Shaw’s vp marketing. “From updated and beautiful national advertisements with inspirational room scenes, to the doubling of the shawfloors.com promotion coupon amount, to our comprehensive POP Kit shipped to thousands of storefronts, Shaw is going the extra mile in order for our retailers to have the tools necessary to drive traffic, close sales and, ultimately, succeed.”
The Spring is Green promotion is also designed to tie into Shaw's second sponsorship of the HGTV Green Home Giveaway. Viewers can enter to win the home in St. Lucie County, Fla., which is made using the greenest building materials and appliances available, from April 17 to June 5. To showcase its sponsorship, Shaw said all Spring is Green POP Kits will include product tags for the eco-friendly carpet, hardwood and tile & stone flooring featured in the 2009 HGTV Green Home.
Beginning March 7, Shaw said it will begin airing television spots promoting the Spring is Green event on DIY, TLC and HGTV. Additionally, a national print campaign will appear throughout the spring in leading shelter publications includingCountry Living, Sunset, Traditional Home, Southern Living, House Beautifuland special interest publications.
For more information as well as a list of retailer incentives, visitshawrewards.comandansoCTS.com.
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