A story about your showroom in the local media will do more to help your business than a paid advertisement on the same page. You don't have to be a huge store or even do something remarkable to get exposure in the press. Remember, editors are always looking for good (and free) material. Also many newspapers now feature home and garden sections-the perfect place to talk about your floorcovering business. The way to start is to find out the right person to contact.
So, do you know who the home furnishing and design editors are at your local newspapers? How about the news editor? Or the assignment editors at the TV stations? You should know them all. I've never met a editor who complained about having too much news to publish or broadcast. And radio, TV and newspapers are always looking for experts to discuss trends. Let them know you can serve as a source when they are doing a story related to home design. Offer to help when they need information about your industry.