But does the mere absence of PVC mean the flooring material is more environmentally friendly? There are some who argue that high quality PVC flooring needs to be replaced less frequently and requires less care. As such, it may ultimately have less of an impact on the environment. That may be a valid point but there is no question that the controversy has lead to a move toward PVC-free materials. But because it is the presence of chlorine that is usually the issue, the materials are often referred to as "chlorine free."
Among the first in this category is Stratica by Amtico International. It is described by the company's CEO David Motyl as "a chlorine free, plasticizer free floor covering which has now been proven in heavy commercial use for seven years." Because Amtico is also a leading producer of products that use PVC, I asked him how they differentiate between the two. "PVC provides our vinyl products with a very tough durable wear layer which will last many years and require a minimum of maintenance," he replied. "It is the basis for the low life cycle costs of vinyl flooring. The alternative product which provides a similar combination of benefits is Stratica, but it has a 30 percent higher cost."
So even though the Amtico vinyl line continues to do well, Motyl tells me the company is seeing much greater interest in Stratica which is growing rapidly, "particularly in the areas where awareness of the environmental issues is greater and where the specifier is able to take a longer term view."