Anso's ‘Harvest of Color' fall promo reaps record No. of dealers

Lured by a number of new incentives, more than 1,600 dealer locations are set to participate in Anso Nylon's "Harvest of Color," carpet sale, set to run Sept. - Oct. 15. The figure is the highest number of participants in the four history of the event and represents a jump of 45 percent over last year, according to Anso manufactuer, Honeywell Nylon which is coordinating the promotion.

Lured by a number of new incentives, more than 1,600 dealer locations are set to participate in Anso Nylon's "Harvest of Color," carpet sale, set to run Sept.1 - Oct. 15. The figure is the highest number of participants in the four-year history of the event and represents a jump of 45 percent over last year, according to Anso manufacturer, Honeywell Nylon which is coordinating the promotion

"Past success of the Anso Nylon National Carpet Sale has allowed us to increase incentives for our participating dealers as a way potentially to generate more in-store traffic and higher sales volume," said Ann Merino, Honeywell Nylon merchandising and brand marketing manager.