Formica returns to laminate flooring with Kronotex's latest brand launch

After leaving the laminate flooring business in North America two years ago, Formica is back with the help of experienced laminate maker Kronotex USA. A new premium laminate flooring brand, called Formica Flooring, was launched today by Kronotex. With extensive distribution agreements and a comprehensive marketing program, Formica Flooring is targeted exclusively to the specialty retail channel.

"The one-two punch of manufacturing excellence and brand-name recognition allows the new Formica Flooring brand to take its place at the top of the premium flooring category," said Norman Voss, president and CEO of Kronotex USA. "Formica Flooring will establish itself in the marketplace with the best decors, designs and layouts. And it will become the distributor and retailer favorite through production and distribution muscle and extensive marketing support."