Roppe Holding Co., the parent company of resilient flooring makers Roppe and Flexco, said it will focus on supporting both brands with a full run of regional events in 2007. The company said one of the highlights of the regional meetings will be the addition of strategy and training sessions for members of each brand's distribution network.
"Roppe Holding Co. is proud of its brands' tradition of building strong distribution partners," said Jeremy Whipple, RHC marketing manager. "We have decided to reinvest some of our marketing efforts typically used on national trade shows into sessions for our customers, installers and A&D partners across the country."
Additional market segment events will focus on the RHC brands' current products in education, hospitality and healthcare segments, Whipple added.