Q&A: Bill Dearing North American Laminate Association President
September 13, 2006
How would you assess the state of the laminate flooring segment and what do you feel are the biggest challenges facing those involved in the category?
NALFA was formed in 1997. What has the group accomplished over the last decade and how have those efforts translated to the retail environment?
What is the significance of the NALFA Seal of Standards and how do manufacturers go about obtaining it? Who performs the testing involved? How many seals have been awarded thus far?
Tell us about the "brand awareness" campaign NALFA is planning over the next 18 months. What is the message?
What advice would you offer to retailers and contractors who want to maximize the potential of the laminate category?