The World Floor Covering Association has launched a new Internet resource aimed at consumers shopping for floor coverings. The site, www.wfca.org, was officially launched on Sept. 14 and has been designed to provide in-depth information on all types of floor coverings without promoting specific brands or products. WFCA says the goal is to give consumers knowledge that will enable them to make the floor covering purchase decisions based on their individual tastes and the way they live.
Prominently featured is nationally recognized interior designer Rebecca Cole who has entered into a partnership with the WFCA. A frequent contributor to NBC-TV's Today Show and host of Discovery Channel's Surprise by Design, Cole will share her design experience and offer tips to visitors to the site.