Shaw Industries said it will kick off its fourth annual Kathy Ireland flooring promotion Sept. 1. Running through Oct. 16, the "Fall Flooring Days" event will include incentives for both retail salespeople and consumers, according to Shaw. Plans call for Kathy Ireland carpet, ceramic, laminate and area rugs to be featured in the promotion.

For consumers, the Fall Flooring Days event includes a credit promotion of 0 percent financing with no payment nor interest. for 16 months, Shaw said. For retail salespeople, Shaw is offering 50 cents per square yard plus double Shaw Rewards points for sales of Kathy Ireland Home carpet, up to $25 for each Kathy Ireland area rug sold, 10- to 15-cent incentives for Kathy Ireland ceramics products, and $2 to $4 per carton for laminate styles through the Shaw-Me-The-Money incentive program.

To build awareness of the promotion, Shaw said it will run national advertising in the September issue of Good Housekeeping magazine. Additionally, the flooring maker will offer dealers national marketing support through