Backstage at the Emmys gets BR-111 touch
While the red carpet is usually the only flooring of note at most award shows, BR-111 managed to spotlight its hardwood flooring in the backstage area at the recent Emmys awards. In the hope of highlighting the quality and performance of its hardwood flooring, the company installed 600 sq. ft. of its American Maple engineered product in a green room sponsored by Architectural Digest. Said BR-111 president Ricardo Moares on having his product walked on by TV stars: "We were thrilled."