In an agreement aimed at expanding the reach of Formica Flooring laminate products in the western U.S., Darant Distributing Co. has signed on as a Formica distributor. The Denver-based company will serve its home state of Colorado, as well as parts of New Mexico, Texas, Kansas, Nebraska and Wyoming.

Ken Peden, exec vp of Formica Flooring licensee Kronotex USA, said that Darant is a good fit for the manufacturer.

"We're happy to be working with Darant Distributing," he said. "Darant's network of about 1,000 specialty flooring retailers is an important part of our sales strategy."

Bob Grant, Darant's president, said Formica Flooring's innovative manufacturing facility was a major incentive for joining up with the company.

"Formica Flooring is vertically integrated from boards to finished product in its plant in Barnwell, S.C.," he said. "It's a real selling point from the distributor's standpoint."

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