Lamwood Products has agreed to market Egger Retail Product’s laminate floors in the U.S., under the brands e motion, Feelwood and Essentia-L. According to Levana Schwartz, president and CEO of Lamwood, the 16-year-old flooring supplier was wooed by Egger’s product lines and its focus on consumer preferences.

“We are extremely excited about the opportunity to offer our customers a true alternative to hardwood,” said Paolo Zampieron, vp of sales and marketing for Lamwood Products.

The e motion, Feelwood and Essntia-L brands, which feature a large variety of widths, colors and ranging from AC3 to AC5 abrasion classes, will officially launch at Surfaces 2007.