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Case Study: Mullican Flooring

By Brian Greenwell
November 1, 2006
Knob Creek Solid Hand Sculpted Oak Gunstock.


Long famous for its broad selection of precision manufactured hardwood floors, Mullican Flooring continues to expand its 3/4” solid hand sculpted product offerings with Knob Creek. Available in 2 1/4”, 3”, and 4” widths, Knob Creek is a perfect complement to Mullican’s legendary Chatelaine Hand Sculpted solid hardwood floors, which are available in 3”, 4”, 5” and 6” widths.

Knob Creek offers the builder the look and elegance of a hand sculpted floor in a narrower width perfect for new construction, offering appealing upgrade opportunities from traditional 2 1/4” strip floors.

“We have always been committed to offering our dealers and customers the broadest selection of precision hardwood flooring we possibly can, while strictly maintaining our stringent standards for quality,” said Neil Poland, President of Mullican Flooring. “We are very excited about adding Knob Creek to our solid hand sculpted product mix. These new floors offer some new and very interesting colors and species combinations, as well as widths and price points which we are confident will be of great interest to the marketplace, particularly to builders. Combine this with our Chatelaine selections, and we have a truly broad array of 3/4” solid hand sculpted hardwood floors sure to fit the needs of consumers and builders alike.”

Each of these floors is a true hand sculpted original. “You simply cannot do it any other way and still be proud of your work,” said Poland. “No machine can match the true quality and individual character of each floor that we produce with our own hand sculptors.”

Together, these two solid hand sculpted product lines offer a broad selection of exotic and domestic hardwood floors in a wide array of colors, widths, species, and price points. Both are protected by Mullican’s exclusive Alpha A’lumina Real World Finish and a 25-Year Finish Warranty and are of course manufactured and individually hand sculpted according to Mullican’s strict quality guidelines.

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