MAPEI Corp. said it has started offering a magazine focused on issues involving the flooring industry, including technical concerns and a look at projects that have posed challenges for contractors and installers. The company said the content ofRealta MAPEI Americasis being driven by the results of surveys seeking the input of people in the industry. A recent edition also included a firsthand account of how the company repaired hurricane damage to its Deerfield Beach, Fla. office. The publication is currently being distributed to more than 12,000 contractors, distributors and architects free of charge.
In addition to distribution of the publication in a hard copy form, MAPEI said it is also offeringRealta MAPEI Americasin an online format that can be accessed atwww.mapei.comand clicking on the magazine icon on the MAPEI Americas home page. In addition to offering stories and photos from the printed edition, the electronic version gives visitors the opportunity to subscribe to the free magazine by completing an online form.
Magazine from adhesive maker MAPEI to cover sticky issues
October 1, 2006