Your store’s approach to
merchandising is an ever-changing terrain. At least it should be. It’s up to
you to keep your showroom fresh and inviting. Use your creativity! Showcase
stunning new products not only in your display racks, but on the floor
itself. Create a space that invites
shoppers to explore. Use dramatic lighting and bold colors. Make sure there is
a place people can sit comfortably and discuss their options. Eliminate clutter and craft a look that
tells the world you are in the fashion business and you take great pride in
your showroom. If you think all this is too costly, inconvenient, or simply not
necessary, think again.