Mohawk Industries has partnered with Global FloorCare Solutions to form a national network of authorized floorcare service centers.
Founded by Brian and Trecia Warren, both former Mohawk
executives, Global FloorCare Solutions will oversee the Mohawk FloorCare
Essentials Professional Network, a licensing program that will function in
similar ways to authorized service centers for appliances or automobiles.
FloorCare members will pay
membership fees, use Mohawk-approved equipment and products, and be required to
meet quality and service standards in order to use the Mohawk name. Retailers
of Mohawk products can refer customers to the service centers for professional
floorcare needs, and will also be able to offer service plans with the initial
“The true definition of a
brand is the consumer’s experience with a product and service throughout its
lifecycle,” said Manny Llerena, vice president of retail and marketing for
Mohawk. “This is the only way we can ensure the integrity of our brand.”
Mohawk launches FloorCare Essentials licensing program
July 25, 2007