Taking “a different approach in the region,” Armstrong has opened a Pacific Northwest distribution business that will cover six states including Alaska. The new business unit, Armstrong NW, will handle sales and distribution for residential products using a warehouse in Seattle. The credit and customer service departments will be based in Armstrong’s corporate headquarters in Lancaster, Pa., and operate on Pacific Standard Time.
decision to set up a distributor in the region comes seven months after
longtime Armstrong distributor Sea-Pac Sales ended its 50-year relationship
with the company following a contract dispute. Paul Murfin, Armstrong vp sales,
noted that the distribution void created by the situation was “something
Armstrong would have chosen to avoid.”
are extremely grateful that our customers have continued to work with us on any
problems our recent distribution challenges may have caused them and their
business,” he said. “We are eager to earn the respect, support and business of
the Northwest dealer community.”
has named Pacific Northwest distribution veteran Monte Asken general sales manager of the new business.
Asken, who recently worked for distributor C.A. Newell Co., noted that
Armstrong NW will feature a dedicated sales team “backed by a logistics system
that provides reliable service on a consistent basis.”
look forward to the opportunity to introduce dealers to the exciting array of
new Armstrong, Bruce Laminate and Robbins products launching this season, and
to show how Armstrong delivers consumers to dealers’ doors with our national
advertising campaign,” he added.
Armstrong NW will focus exclusively on residential
product and will offer Armstrong Residential Vinyl Sheet, MODe LVT, Armstrong
and Bruce Laminates, as well as Armstrong and Bruce Hardwoods. Commercial
products in the region will continue to be handled by Cascade Pacific and
Armstrong opens Pacific Northwest distributor
May 30, 2007