With its ultra-dense construction combined with delicate striated patterns, Nourison’s Grand Textures line of commercial wool broadloom is definitely a showstopper. The distinctive carpet line, made using Wools of New Zealand branded wool, garnered Nourison a 2007 NFT Styling Excellence Award for its unique look and tough performance. According to Alex Peykar, a principal at the company, even he was impressed with the finished product.

Jonathan Peykar of Nourison’s broadloom division proudly displays the company’s award-winning Grand Textures broadloom during the recent Atlanta International Area Rug Market in downtown Atlanta.


EDITOR’S NOTE: The following is the third in a series of profiles highlighting the winners of the 2007 NFT Styling Excellence Awards. Entries were judged earlier this year by showgoers at Surfaces as well as by readers online. For a complete list of winners, see the April issue.



With its ultra-dense construction combined with delicate striated patterns, Nourison’s Grand Textures line of commercial wool broadloom is definitely a showstopper. The distinctive carpet line, made using Wools of New Zealand branded wool, garnered Nourison a 2007 NFT Styling Excellence Award for its unique look and tough performance. According to Alex Peykar, a principal at the company, even he was impressed with the finished product.

“We put a lot of work into this line to make sure it could complement many of our residential and commercial lines,” he said. “It’s a 72 oz. wool look that everyone seems to be extremely positive about. I even made a trip to the Wools of New Zealand HQ and they were asking us how we did it.”

Available in 10 colorways, the product is already finding a home in five-star hotels in the United States and Europe, he adds. “The effect of the spacing, with the vertical and horizontal striations, makes it easier to mix and match several color families,” he says. “So you get a distinguished flow in hotels, as well as in the home.”