The World Floor Covering Association said it has launched a consumer ad campaign in partnership with Meredith Corp., publishers ofBetter Homes & Gardensand a range of special interest publications includingRenovation Style, Kitchen MakeoversandBeautiful Homes. The campaign, which is designed to “reach over 22 million consumers,” will run in the company’s magazines, websites and newsletters now through June 2008.
Christopher Davis, WFCA’s president
and CEO, said the partnership comes at a perfect time for the industry group. “With
the substantial growth and positive feedback from consumers, retailers and
press on our consumer website, we felt the time was right to build the momentum
we have achieved with a consumer-driven ad campaign,” he said. “TheBetter
Homes & Gardensfamily of publications provides the ideal fit and
consumer reach to help us accomplish our campaign objectives.”
The new campaign is only one way in
which the WFCA is looking to reach a broader base of consumers. The group noted
that it is working with the North American Press Syndicate “on camera-ready
flooring articles that will be featured in daily and weekly newspapers across the
country.” Plans call for the articles to be distributed to over 10,000 national
and regional daily and weekly publications “with over 225 million in cumulative
circulation,” the WFCA noted.
For more information, visit www.wfca.org.
‘Building the momentum': WFCA partners with Better Homes & Gardens, national newspapers for consumer push
December 13, 2007