Today’s flooring options are more numerous than ever, but one thing stays the same – consumers want a floor that looks and performs great. That’s where Mannington’s Adura Luxury Floors® come in. They’re high performance floors and then some - with a splash of luxury and a dash of versatility - and designs and installation options to suit almost any need.
“Since its introduction to the marketplace in 2004, Adura® has become our fastest-growing category,” said David Sheehan, Director of Resilient and Laminate at Mannington. “That tells us that it’s the right product at the right time. It’s easy to sell, and the simple ‘looks great, performs great’ story really resonates with consumers. It’s an established brand within the industry, but word of mouth has spread and now Adura is a product that consumers frequently ask for by name.”
Adura Luxury Tile®
Though technically a resilient product, Adura Luxury Tile isn’t anything like traditional sheet vinyl. It’s a beefy but flexible 16”x16” tile, and comes in designs that range from textured sisal to natural stone, and even a contemporary metallic. The tile format allows for installation creativity – patterns and colors can be mixed and matched to create a custom look in any room.
New to Adura Luxury Tile is the addition of Adura Luxury Grout; a grouted installation option. The grouting option is available for 19 different tiles, and the special acrylic grout is available in eight popular colors that coordinates with and enhances the real tile visual of those patterns.
Adura Luxury Plank®
One of the most popular looks in homes today is that of real wood. Thanks to incredible advances in technology, Adura Luxury Plank can take on the look of almost any wood – from traditional to exotic. Available in a 4” x 36” format, these planks mimic the depth and character of real wood, but with the durability and versatility of resilient.
The Distinctive Collection is the first luxury plank to capture the look and texture of handscraped woods in a 5” x 48” plank, today’s most popular width in hardwood. Each Distinctive plank is micro-beveled and embossed with the natural texture of the wood that inspired it.
“One of the things that has made Adura such a hit with both salespeople and consumers is the fact that it just looks so incredibly real,” notes Sheehan.
To achieve this next level of realism in Adura, the Distinctive Collection features Mannington’s NatureForm OptixTM, a proprietary process which combines the beauty of nature with the latest advances in printing, texturing, and finishing.
And maintenance couldn’t be any easier – Adura requires only regular sweeping and occasional mopping to keep it looking new for years to come.
Consumers called for more durable, more realistic looking floors, and Mannington has answered. Adura Luxury Floors® gives you a new selling story, and a satisfied customer.