Styling Excellence: Armstrong wins big with CushionStep, Wood Tower display
Armstrong took home two first place and two runners up awards during the NFT Styling Excellence competition held earlier this year. Among the products taking top honors was the CushionStep collection of fiberglass-backed resilient flooring. Introduced last year, the flooring has already proved a popular addition to Armstrong’s portfolio.
EDITOR’S NOTE: The following is the last in a series of profiles highlighting the winners of the 2007 NFT Styling Excellence Awards. Entries were judged earlier this year by showgoers at Surfaces as well as by readers online. For a complete list of winners, see the April issue.
Armstrong took home two first place and two runners up awards during the NFT Styling Excellence competition held earlier this year. Among the products taking top honors was the CushionStep collection of fiberglass-backed resilient flooring. Introduced last year, the flooring has already proved a popular addition to Armstrong’s portfolio.
Allen Cubell, Armstrong’s vp residential resilient, said he is not surprised the collection has been such a hit. “Winning the award reaffirms what we were trying to do with the collection, which was to make product lines that resemble as closely as possible real, natural materials,” said Cubell. Items in the CushionStep line are designed to closely resemble the look and feel of wood, tile, stone, and even linoleum and cork.
He noted that the company didn’t have to look far for inspiration in researching its wood looks, because Armstrong also markets and sells a range of hardwood flooring. “When putting together the collection, we looked at what was selling in our Armstrong and Bruce lineup for wood,” he said. “With the addition of our MasterWorks technology with VTx variable texture, we were able to create floors that not only featured great design but great texture.”
Armstrong also received a first place nod for its Wood Tower System merchandising unit. Additionally, the company won runner up awards for its Nature’s Gallery Exotics laminate flooring and MODe LVT.
CushionStep fiberglass-backed resilient flooring from Armstrong.
EDITOR’S NOTE: The following is the last in a series of profiles highlighting the winners of the 2007 NFT Styling Excellence Awards. Entries were judged earlier this year by showgoers at Surfaces as well as by readers online. For a complete list of winners, see the April issue.
Armstrong took home two first place and two runners up awards during the NFT Styling Excellence competition held earlier this year. Among the products taking top honors was the CushionStep collection of fiberglass-backed resilient flooring. Introduced last year, the flooring has already proved a popular addition to Armstrong’s portfolio.
Allen Cubell, Armstrong’s vp residential resilient, said he is not surprised the collection has been such a hit. “Winning the award reaffirms what we were trying to do with the collection, which was to make product lines that resemble as closely as possible real, natural materials,” said Cubell. Items in the CushionStep line are designed to closely resemble the look and feel of wood, tile, stone, and even linoleum and cork.
He noted that the company didn’t have to look far for inspiration in researching its wood looks, because Armstrong also markets and sells a range of hardwood flooring. “When putting together the collection, we looked at what was selling in our Armstrong and Bruce lineup for wood,” he said. “With the addition of our MasterWorks technology with VTx variable texture, we were able to create floors that not only featured great design but great texture.”
Armstrong also received a first place nod for its Wood Tower System merchandising unit. Additionally, the company won runner up awards for its Nature’s Gallery Exotics laminate flooring and MODe LVT.
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