Mohawk Anniversary Month, the company’s flagship fall selling event running through Nov. 1, will feature triple the TV spending as part of a package of enhanced advertising tools for dealers. The TV spending includes “over 1,200 additional national TV spots, three times more ratings points, and a 76 percent reach of targeted flooring consumers,” Mohawk noted.
Llerena, vp retail marketing for Mohawk, said the combination of national and
targeted local ads will help raise awareness of the event. “Local retailer
customization is something we have worked on closely with our Dealer Advisory
Boards over the last year, and this promises to make the sale even more
productive,” he said.
The event will also feature expansive Internet marketing, an
insert program with Traditional Home magazine offering a free Mohawk FloorCare
Essentials package via an online offer, and a collection of customizable dealer
sales materials featuring Chip Wade from HGTV’s Designed To Sell show.
Mohawk's triple play: Flooring maker adds 3x the TV spending for fall sale
October 17, 2008