As reported previously byNFT, the World Floor Covering Association plans to give away $50,000 in 50 $1,000 prizes during Surfaces 2009. Designed to call attention to the group's 50th anniversary, the giveaways are only one part of the celebration set for the Feb. 3-5 show in Las Vegas, according to the WFCA.
D. Christopher Davis, president and CEO of the WFCA, said the upcoming show will also mark the first time the trade group will open its Surfaces booth for free to all attendees. “Our upcoming 50th Anniversary, which we will be celebrating onsite at Surfaces, offers the perfect platform to take our member benefit message wide and open our booth to the industry at large," Davis said.
The association is planning exhibits for Booths #121, #130 and #1663. They will include a range of kiosks featuring information on the group's consumer ad campaign, its newBeautiful Flooringmagazine published in partnership with Meredith Corp., and explain "the benefits of WFCA membership," the WFCA said.
Along with $50K giveway, WFCA to open its exhibits for free
November 19, 2008