The University of Ceramic Tile and Stone (UofCTS) is launching its newest online course, Understanding the Basics of Natural Stone. It offers a comprehensive look at the stone industry from ancient uses and geology to quarrying, fabrication, installation and advice on how to win over customers.

Understanding the Basics of Natural Stone has been created with salespeople, installers, design professionals and business owners in mind. The course includes: Introduction and History of Natural Stone, Stone Geology and Formation, Stone Quarry Mining, Stone Processing and Fabrication, Stone Countertops, Stone Installations, Vertical Applications: Exterior Veneers and Interior Walls, Stone Selection and Design, Stone Care and Maintenance, and Giving the Customer a Choice.    

One of the main themes throughout the stone course is that knowledge equals sales. For example, the more a salesperson knows about the product, the easier it will be to communicate the benefits or drawbacks to the customer. The more information a customer has, the more he or she is likely to make an intelligent decision, thereby avoiding false expectations and potential problems. Ultimately, training your sales force leads to more sales and more profit for the company.
To see a video preview of the Understanding the Basics of Natural Stone course visit the online training courses page of

Tuition is $115 per person and once registered, students have 14 days to complete the course which is accessible online, 24/7. Students can print a diploma when they have passed all lesson assessments. The UofCTS also offers volume discounts.
In addition, UofCTS is providing the Ceramic Tile Distributors Association (CTDA) with a customized version of the course, CTDA Online: Understanding the Basics of Natural Stone. CTDA offers a special price for its members. VisitCTDAhome.orgfor details.

The UofCTS is the training division of Ceramic Tile and Stone Consultants (CTaSC) and is committed to developing training programs for the ceramic tile and stone industry utilizing the latest and most effective technology and learning methodology.  Launched in 2004, the course Understanding the Basics of Ceramic Tile has already enjoyed success with trade and design professionals. The UofCTS also provides live classroom training and jobsite training.

For further information about the UofCTS training services please contact Joseph L. Russ, E-Learning and Training Director,, or toll free at (866) 669-1550.