Beaulieu hosts Re-Surfaces show in Northeast

From left: Jeff Spirer, regional manager, Beaulieu distributor sales; meets with Anne Kurtz, J.J. Haines carpet sales manager. They are joined by Carl Bouckaert, an owner of Beaulieu of America; and Patricia Flavin, Beaulieu's sr. vp. marketing, at the recent Re-Surfaces show.

Beaulieu drew more than 350 dealers to Re-Surfaces, a two-day warehouse show and sales event held last month in Edison, N.J. Designed to offer dealers in the Northeast who did not attend Surfaces 2009 a chance to see Beaulieu's latest lines, the event featured new products in Bliss Healthy Home, Bliss Flirtation and Bliss for Kids styles. Roll specials were also available to those on hand.

Dealers browse the latest Beaulieu products, including a range of new Bliss looks, at the recent Re-Surfaces show.

Another highlight of the show was Beaulieu's new property management product lines featuring the company's exclusive Magic Fresh odor control treatment. The company noted the Re-Surfaces event was so successful it plans to host similar events for the Orlando, Chicago and Los Angeles area.