Florida Tile and ProSpec have signed an agreement naming Florida Tile the official distributor of the ProSpec brand in all Florida Tile branch locations and markets. Additionally, both companies will partner for a series of joint ProSpec/Florida Tile marketing programs to be conducted at all Florida Tile locations.
"I am very proud to partner with such an innovative and supportive company within the setting materials industry," said Luca Zerbini, Florida Tile's CEO. "We work very well with ProSpec and consider them a strategic partner for the bright future we envision for Florida Tile, particularly in our residential division."
The marketing program is set to include sales training for Florida Tile staff on using ProSpec products, joint events at Florida Tile branches to demonstrate specific applications of Florida Tile products with ProSpec setting materials, and joint specs of ProSpec and Florida Tile materials for commercial applications.
Additionally, both companies will website referrals, in-store displays of ProSpec products at Florida Tile locations, joint sales calls and training for both companies, and a loyalty program managed by Florida Tile.
Kathy Rudolph, vp sales of Bonsal American's Construction Products Division, which includes the ProSpec brand, said the partnership was a good fit. "Bonsal American has enjoyed a successful partnership with Florida Tile for years," she said. "With our ProSpec brand of tile installation systems, we continue to develop products and solutions to improve the ease of installation and ensure the lasting performance of Florida Tile products."
Florida Tile, ProSpec partner for marketing, distribution
February 23, 2009