In today’s economy and business environment, we all know that the only constant is change.  And thankfully, there are times when change is good – even magnificent.  As Theodore Roosevelt said, “the most effective way to control change is to lead it.” And that’s the exact position that American Slate takes to help grow the future of the slate flooring industry.

How do we do it? 

We’ve spent the last 30 years working with flooring dealers and distributors, providing natural slate, sandstone, limestone, and quartzite from more than 40 premier quarries around the world.  This dedication to our dealer network and to providing top-quality materials will never change. 

What has changed is the sweeping transformation of our brand positioning and corporate identity, each reflecting our renewed commitment to creating a uniquely inspiring aesthetic experience that highlights the unmatched beauty of natural stone.

This change is driven by our dedication to “Adding Natural Beauty to Your World™.” 

This is more than a tag line.  It is the mantra we use as we change people’s perspective of slate and other natural stones and introduce new flooring options to your customers and clients.  It allows consumers to connect with a stone offering that evokes thoughts of faraway lands and dream destinations.

So, what’s in it for you?

While these consumer-focused changes are important, equally powerful are the recent operational changes to help us better support our dealer and distributor customers. 

We consolidated our regional design centers to strategically serve our dealer and distributor partners.  We opened a world-class Slate Design Center in Seattle, Washington. We introduced beautiful new sales materials. And we upgraded our facilities and enhanced our systems for better communication, smoother workflow processing and a quick turnaround time.  These systems will help you deliver consistent quality that lessens installation time, reduces or eliminates callbacks and allows people to experience “Adding Natural Beauty to MY World.”

Equally important, this commitment to “Adding Natural Beauty to Your World” is about more than aesthetics. It extends to our dedication to run a responsible business and strive constantly to reduce our carbon footprint.

The decision to use American Slate is an ecologically sound one. Our quarries, mines and factory partners continuously work to minimize their effect on the environment by restoring natural habitats, achieving water conservation through recycling programs and promoting community involvement. 

I invite you to experience the changed American Slate.  Visit our Web site at  Stop by one of our eight regional design centers.  Give us a call at 866.602.7033.  We’d like to include the natural beauty of American Slate in your future.

Best Regards,

Dan Piché
American Slate