Beaulieu executives and staffers man their company's exhibit at the NAA Education Conference & Exposition in Las Vegas.

Beaulieu of America made its debut at the NAA Education Conference & Exposition in Las Vegas recently, at the largest multi-housing trade show in the country. During the show, Beaulieu exhibited its Property Management Solutions program and the exclusive Magic Fresh carpet treatment to a crowd of more than 5,500 property owners and managers. Beaulieu was one of about 350 exhibitors at the event.

Ralph Boe, president and CEO of Beaulieu of America, attended opening day. “This is the right step for us and furthers our commitment to raising awareness of our brand and unique benefits with the multi-housing industry. It’s good for us and our dealers,” he said.

Magic Fresh, Beaulieu’s odor-eliminating carpet treatment, was the company’s focus at the show. “The benefits to the multi-housing property manager or owner are huge,” commented Patricia Flavin, senior vp marketing, who also attended. “This makes carpet an even more practical flooring choice, especially for pet-friendly properties.” Beaulieu conducted Magic Fresh demonstrations for visitors to the booth during the three-day event.

Boe added Beaulieu is interested in the multi-housing segment as an area of increasing demand and projected growth. “We intend to be a major floor covering brand serving this growing market,” he stated.