Mirage, one of North America’s largest prefinished hardwood flooring makers, recently celebrated its 25th anniversary. All Mirage employees received special commemorative items decorated with flames meant to symbolize the company’s spirit by evoking Mirage reopening for business just three months after being gutted by a fire in 1984, only a year after it opened. Pierre Thabet, the company’s president, joined employees for special activities aimed at honoring Mirage’s history.
Thabet created and developed the Mirage brand after purchasing a small Saint-Georges, Quebec-based woodworking company, Boa-Franc, in 1983. Initially a manufacturer of unfinished strips and stair components, the company began producing prefinished flooring in 1990, and introduced its first Mirage products in the United States two years later.
Today, Mirage operates a manufacturing area of 565,000 square feet, the equivalent of 10 football fields. With more than $75 million in infrastructure investments, the company produces enough Mirage hardwood flooring to cover the floors of more than 64,000 homes every year, the company says.