With the aim of helping dealers increase their own sales, Beaulieu of America recently hosted more than 250 dealers at its first-ever Bolingbrook, IL, invitation-only warehouse show and sale. The two-day event attracted dealers from the Chicago-land market; as well as from Minnesota, Wisconsin, Nebraska, Indiana, Iowa, Missouri, Illinois and Ohio.
Everything from remnants to large rolls, from $1.50 sq. yd. to $16 sq. yd., and from Bliss for Kids™ to Bliss by Beaulieu Flirtation™ were offered to dealers at “stimulating values,” Beaulieu notes.
“This sale was extremely successful due largely to the support of our dealers,” commented Richard Abramowicz, Divisional VP– Central Division for Beaulieu of America. “Many of our dealers said this was one of the best sales they had attended.”