The World Floor Covering Association and publishing partner Meredith Corporation have announced the third installment of their consumer flooring magazine Better Homes & Gardens Beautiful Flooring.

The World Floor Covering Association and publishing partner Meredith Corporation have announced the third installment of their consumer flooring magazine Better Homes & Gardens Beautiful Flooring.

The magazine, published as part of the Better Homes & Gardens family of special interest media, boasts a run of over 350,000 issues and is slated to reach millions of consumers. The publication serves as an extension of the World Floor Covering Association’s www.wfca.org consumer website. It is written in a format to help readers understand flooring options and how to make the best selections for their home, according to the WFCA.

The spring issue will share the same distribution as other Meredith periodicals including Kitchen & Bath Ideas and Beautiful Homes. Today through June 1 it will be sold in thousands of retail outlets across the country, including newsstands, grocery, drug and home improvement stores.

“Beautiful Flooring gives us a direct line of communication to target audiences that are planning or in the middle of conducting home projects and renovations,” said D. Christopher Davis, president and ceo of the WFCA. “It’s hard to top this kind of access to engaged readers that are ready to buy.”

The WFCA worked directly with Meredith publishers and writers on content for the publication, and opportunities for media exposure and product placement were made available to member manufacturers. Content in this year’s edition, which spans 121 pages, includes coverage on every flooring category, as well as tips for choosing the right floor, insight on flooring from design experts, maintenance advice, flooring comparisons and a shopper’s guide