Kathy Ireland, a leading brand partner for Shaw in the company’s broadloom and rug divisions, recently released a new book,REAL SOLUTIONS FOR BUSY MOMS: Your Guide to Success and Sanity. To promote the book, which discusses the model and designer’s relationship with home products like Shaw flooring, Ireland conducted a nationwide media tour which included major appearances on NBC’s The Today Show, Hannity, FOX & Friends, 700 Club, Mike & Juliet, Extra, Larry King and co-hosting CBS’s The Early Show. She also appeared on the cover of Peoplemagazine, including a spread within the publication. The media tour earned over 20 million household impressions, Shaw estimated.
"I love the opportunity to connect with people and explain the success behind our 10-year partnership with Shaw,” Ireland said. “Our brand promises fashion, value, quality and safety. Kathy Ireland Home by Shaw delivers powerfully on each and every promise. In fact, Shaw is the foundation of our design programs.”
“Kathy is not only a great brand partner to Shaw, but a strong advocate for the female consumer,” noted Reggie Newton, vp residential marketing for Shaw. “She is a real mom offering Shaw products that provide real solutions--from recyclability to durability--for her consumers.”
During the book’s media tour, Ireland met with key national consumer publications on behalf of Shaw. These includedBetter Homes & Gardens, Family Circle, Ladies Home Journal, Parents, RedbookandWoman’s Day.
“The success of Kathy’s book and the consumer impressions she gained from her tour are a win for all of us,” Newton added. “From the content of her book, to her numerous media appearances, Kathy integrated her relationship with Shaw into her media tour, which is invaluable as the Shaw/Kathy Ireland brand is recalled by the consumer in-store.”
Kathy Ireland touts Shaw flooring in new book
June 1, 2009