Shaw Industries has launched an iPhone application, named Carpet Stain Center, which offers around-the-clock availability of carpet stain removal procedures for most common household stains. The Carpet Stain Center application is a free download from the iPhone app store and is compatible with iPhone and the new iPad.
The Carpet Stain Center system houses almost 1,000 stains with cleaning solutions. According to Dani Brock, Shaw’s Anso nylon marketing manager, the application offers real-time solutions and appeals to the company’s targeted female consumer. “The application creates a positive association with the Shaw brand,” said Brock. “The real-time carpet care information demonstrates to the consumer that Shaw is a trusted source of information and there for her when she needs us the most.”
The Carpet Stain Center application also highlights the company’s stain and soil resistance message within brands like Shaw’s premium Anso nylon, which is treated with Shaw’s patented stain and soil repellency treatment, R2X.
“With product features such as R2X, Shaw is committed to providing quality products with the highest stain and soil resistance offered today. However, stains and spills happen in everyday life, and Shaw is proud to offer the Carpet Stain Center to consumers,” said Brock. “The Carpet Stain Center heightens the Shaw brand which is great news for our customers.”
Shaw unveils Carpet Stain Center app
May 10, 2010