
White Collection Vogue by Cannakkale Seramik & Kalebodur.
Ceramic Sales: 66% of our respondents generate 10 or less ceramic tile sales per month. And nearly 60% of participants’ total ceramic sales are for floor tile.
Product Source: 57% of ceramic products sold are domestic, an increase of 10% from last year.

Hakatai glass tile used on a custom wall at the Yogurt Cup, San Diego.
Most Important Attribute When Selecting Tile by End-User: Color Choices/Selection.
Selling Porcelain Tile: 97% of respondents sell porcelain tile. 50% of total tile sales are porcelain tile. (Chart 2)Domestic producer sales are 53% versus 47% imported.

Stone/Marble Sales: Respondents are averaging eight stone/marble sales each month.
Stone Sales: 34% of stone sales are travertine. Nearly two-thirds of sales are of imported stone.

Number of Ceramic Tile Suppliers: 27% of respondents report an increase of ceramic tile suppliers used.
Number of Stone Suppliers: 61% of respondents report using the same number of stone suppliers.

Respondents: This study polled 155 respondents; 82% sell ceramic tile and stone products, 18% sell only ceramic tile.
82% purchase, specify and/or recommend ceramic tile and stone products; 17% purchase, specify and/or recommend ceramic tile products; and 1% purchase, specify and/or recommend stone products. 78% are flooring retailer/tile/stone showroom; 22% flooring contractor/installation.