Formica Flooring’s Bellezza in Botticino Classic Light.


After receiving rave reviews during its debut, Formica Flooring’s Bellezza Collection continues to be a hit with flooring retailers. Formica Flooring was honored as the 2009 National Floor Trends Styling Excellence laminate flooring category winner earlier this year. Retailers voted Bellezza in Botticino Classic Dark as one of the best products in the industry today.

Formica Flooring’s Premier Display.

“Our high-gloss Bellezza line features an exclusive, highly polished mirror finish, creating an unmistakable elegant brilliance,” said Ken Peden, Kronotex USA COO.  “We are committed to developing stylish, high quality products that add value at the distributor and retail level, and this collection is representative of that dedication.”

Bellezza laminate flooring is 8mm thick and features a wear resistant surface (with an AC rating of 3) and a high-density core. These premium components provide long lasting durability for a floor that will last many years. As reassurance of Bellezza’s longevity, it is backed by a 25-year residential warranty.

The 25.35” x 12.20” brick-like tiles feature stone and marble designs enhanced with recessed grout lines that accurately portray the authentic look and feel of natural stone. The Bellezza collection consists of four stone designs: Labrador Lavik, Botticino Classic Dark, Botticino Classic Light and Carrara Marmor.

Like all Formica Flooring products, Bellezza installs easily, with no need for glue or nails.  Installation is a snap, and the floor can be walked on immediately.

Bellezza laminate flooring is included in Formica Flooring’s Premier Display, which can be found in thousands of specialty retail stores across the country. The self-selling system uses elegant black wood combined with champagne-colored wire and metal to create a fashionable presentation. At 93” high x 104” wide x 26” deep, the Premier Display maximizes space with 60 (15.5” x 18”) backed samples.

In addition to removable side fins with room scene graphics, the display features an education panel with descriptions of all product lines and a literature pocket that holds brochures.  An accessory board and an underlayment board suggest additional sales, while bottles of Formica Flooring’s new cleaner fit nicely in the bottom shelf of the display.  

For more information on Formica Flooring’s Bellezza collection or the Premier Display, visit www.formicaflooring.com or call 800-777-5145. -Meagan Sullins