In partnership with HGTV’s Great Fall Fix-up Sweepstakes, Invista is hosting the Great Fall Fix-up sales event for the Stainmaster carpet line through Oct. 15. Backed by national advertising on networking evening news, HGTV, Fox News and CNN, as well as customizable print advertising, the promotion offers incentives to retail salespeople and storeowners.
“The owner incentives are pretty new for us,” said Gary Johnston, brand manager of the Stainmaster brand. “What we did was divide dealers across the country into four categories based on their 2008 Stainmaster sales. So the dealers in these categories are competing against similarly sized stores and similar markets. At the end of the promotion, the top-selling stores will receive $10,000 in Stainmaster promotional dollars.”
There is also a range of incentives for salespeople, including big screen TVs, sound systems and laptops. Johnston said the sale is aimed at building “enthusiasm and excitement for the salespeople, and having fun while doing it.” For more information, visitwww.stainmasterlink.com.
Stainmaster, HGTV team up for Great Fall Fix-up event
September 29, 2009