2009 was a challenging business climate for our industry. Where do you see business going in 2010?
All indicators point to a slow recovery and there is no crystal ball to give us any definitive timetable. Certainly easing of raw material, fuel, and energy costs are key factors, and they must occur to bring the flooring industry back into balance. Often dealing with this type of adversity makes a company much stronger and profitable in the long run.
What design and technology trends do you see on the horizon for your product segment?
There is never any compromise on product quality and performance. Thus, never satisfied with the status quo, W. F. Taylor introduces its new Taylor Meta-Tec MS Plus Advance Wood Flooring Adhesive. With the introduction of this advanced next generation adhesive, W.F. Taylor has enhanced its highly successful 100% solids Meta-Tec MS Plus modified silane polymer Wood Flooring Adhesive to offer even higher performance and greater user friendliness.
In what way will green products be an important aspect of business in 2010?
W.F. Taylor is the unquestioned leader in our industry for creating environmentally responsible flooring adhesive products. Taylor was the pioneer in solvent free adhesives in the late 1980s, and we have continued this leadership with the development and introduction of our high performance patented Meta-Tec technology.
Taylor is the only flooring adhesive company to pursue and gain the coveted GREENGUARD certification for its product line. This difficult-to-achieve environmental certification for excellent indoor air quality products is a result of Taylor’s dedication to and stewardship of the environment. In addition, Taylor continually strives to improve our manufacturing environmental performance by reduction of waste, efficient use of fuels, energy, water and raw materials, as well as implementing safe and efficient storage, handling, and transportation of all materials.
What message would you like to give the industry for 2010?
W.F. Taylor will emphasize our well-established strengths in the flooring industry. Taylor is the acknowledged technology leader in flooring adhesives and we will pursue new business basing our efforts on the advantages of superior performance adhesives. In addition, products that are friendly to the environment are extremely important in this day and age and that is another of Taylor’s well-established fortes.
We see flooring manufacturers devoting increased attention to offering environmentally favorable products. Our plan is to help the flooring industry achieve their environmental goals hand in hand with offering them superior performing and installation-friendly adhesive products.