Beaulieu of America's Bliss Healthy Home collection will be featured in new consumer ads appearing in Beautiful Flooring and Fabulous Floors magazines for the spring season.
“These are new ads that show a real-life story,” said Patricia Flavin, svp marketing for Beaulieu of America. “Every mom in America can identify with something like your child’s lollipop being dropped on the floor and the whole ‘3-second rule’ thing. With Bliss Healthy Home carpet, we offer her real solutions for everyday living.”
Healthy Home features Beaulieu’s Silver Release antimicrobial treatment that uses silver, zinc and/or copper ions to effectively eliminate stain and odor causing bacteria, mold and mildew. It also has Magic Fresh that reduces household odors, such as cooking, pet and smoking odors.
“We selected these two publications because they really zero-in on our demographic. Women who read these magazines are definitely shopping for floor covering and decorating ideas,” Flavin added. Beautiful Flooring distributes approximately 350,000 issues to home improvement centers and supermarkets. Fabulous Floors is found in bookstores like Barnes & Noble and Borders.
As previously reported, Beaulieu will launch its “Bloomin’ Bliss” dealer promotion, April 4 through July 3. Registered dealers can earn a $200 American Express Gift Card for every 200 yards of Bliss carpet (except for Bliss for Kids) they sell during the promotion.