Reminiscent of the movie Animal House, Shaw entered the Guinness World Records for the world’s largest pie fight in Grapevine, Texas, while also showing the stain resistance of its Anso carpet yarn. Held during the 10th annual Shaw aligned dealer event, it was a memorable effort. A total of 434 participants donned ponchos and safety goggles to throw 1,200 (6.5” diameter) pies non-stop for 60 seconds.

The company held the pie fight on its premium Anso nylon carpet as a way to demonstrate Anso nylon’s ability to repel stains and to be easily cleaned. Following the world record event, Shaw cleaned approximately 3,000 pounds of pie from the carpet and displayed the previously pie-covered results to event attendees.

“Although we weren’t surprised at all by the positive performance of Anso nylon, we’re thrilled that the pie fight will help consumers fully appreciate the stain-repelling power of the carpet,” said Shaw president Randy Merritt. “Consumers will understand that if a carpet can hold up to 1,200 pies, it will stand up to everyday life.”

Guinness World Records adjudications manager, Danny Girton, Jr., was on-site to verify the Largest Pie Fight designation and presented Shaw with a certificate recognizing the achievement just minutes after the pie fight. The previous record was set by 269 participants during the television show, LIVE! With Regis and Kelly, last September.

Video footage of Shaw’s pie fight festivities, certificate presentation, post-event carpet cleaning and the surviving, spotless carpet can be viewed at www.shawfloors.com/anso/piefight.

In conjunction with the pie fight, Shaw made a monetary donation to provide 40,000 to 70,000 meals to Feeding America, one of the nation’s largest domestic hunger relief charities, to benefit individuals in 13 Texas counties.