Laticrete has, a website showcasing the company's racing sponsorships. The site includes information on sponsored cars and drivers, season racing schedules, a photo gallery and live in-car videos from select races.

"Laticrete proudly sponsors customers and their family members, as well as employees, in racing series," the company said. Races include the Mazda Improved Touring series, the modified DIRTcar I-5 Northwest Late Model Tour, and the Volkswagen Jetta TDI Cup. In the Jetta TDI Cup, LATICRETE sponsors Taylor Broekemeier, the son of Brent Broekemeier, a Laticrete MVP customer from the Rio Grande Co. in Denver.

Laticrete also sponsors Ron Munnerlyn, its plant manager in Hamlet, N.C., in the Improved Touring A class division where he races a modified Mazda at tracks from Tennessee to Florida. Dennis Pobanz, vp of Laticrete MVP company Marino Tile & Marble in Colorado Springs, drives a Laticrete sponsored Chevrolet Monte Carlo with a 358 Chevy engine. In addition to prominently displaying the Laticrete logo on his car and trailer, Pobanz exhibits the Laticrete SpectraLOCK Pro Grout logo on the back of his trailer and on his racing uniform. Additionally, in the modified DIRTcar I-5 Northwest Late Model Tour, Laticrete sponsors John Duty from Oregon-based LATICRETE MVP company Don Frank Floor Covering Co.