A sample Microsoft Tag for a Laticrete product.

In what the company calls an industry first, Laticrete has added Microsoft Tag reader technology to all product packaging, catalogs, marketing tools, displays, advertising, press releases and marketing initiatives across North America for both its trade and retail business. The technology is designed to provide easy to retrieve, on demand product information for customers.

Microsoft Tag is a two-dimensional, high-capacity bar code reader application offering a new way to quickly access Laticrete information through any web-enabled mobile device. A simple “snap” of the Tag symbol with a web-enabled mobile phone camera or hand-held device provides instant access to product specifications, installation guidelines, videos, contact information and other available details. Free and easy to download and use, the Microsoft Tag reader application for mobile phones can be found athttp://gettag.mobi.

For more information on Microsoft Tag Technology, visitwww.microsoft.com/tag.