Mannington Commercial has unveiled Choices that Work, a mobile application for designers. Using a smart phone’s integrated camera and scanning technology, the app integrates with Mannington sample books to show coordinating collections and enable sample orders.
By simply scanning the bar code printed on a Mannington sample book, a designer can immediately see coordinating patterns and colors across Mannington carpet collections and hard surface products, according to Mannington.
The application also scans individual products to order samples immediately, without a designer having to write down product information or take the sample book back to her desk to call or email a sales representative. Notification is immediately sent to the appropriate sales representative for follow up.
“Mobile apps have potential to add real value beyond simply promoting brands,” said Angie Carter, manager, commercial marketing. “Today’s users understand the value of brand building, but are much more interested in tools that serve their own processes -- and so create more meaningful interactions.”
The Choices that Work application uses existing technology in iPhone, Android and Blackberry brand smart mobile phones. The program will be available before NeoCon 2010 for download. For more informatoin, visit http://manningtoncommercial.com.
