Editor’s Note:The following is one in a series of profiles highlighting the winners of this year’sNFTStyling Excellence Awards. Entries were judged earlier this year by show goers at Surfaces and by readers online. A complete list of winners is available in the April issue.
Armstrong’s Luxe Plank LVT recently received an NFTStyling Excellence Award. According to Kevin Biedermann, vp, Armstrong Floor Products’ residential product management, the company paid special attention to each SKU. “Every SKU received a specific gloss level, embossing texture, and bevel treatment that was dependent on the underlying design. This means that our Empire Bamboo design in the Better category has a semi-gloss coating and micro bevel because those are features that best duplicate the real thing, while our Peruvian Walnut in the same category has a matte finish and wider bevel for the same reason,” he explained.
The company’s Lynx Technology (a pressure-sensitive, time-released adhesive) makes the product easy to install, according to Biedermann. “The planks are completely repositionable, so you can easily take them up and rearrange them. It’s super-simple, and cuts with a knife, for a hassle-free pro installation.”